The bid prices are cheaper with an acceptable quality. Offers reporting and keyword optimization. Facebook Ads . It allows segmentation for different audiences, with personalized budgets and measurement of multi-device results. In addition, it allows you to add text, photos, images, discounts and offers to the ad as well as create a personalized audience.
Search for people similar to the clients of a company. According to the social network itself, more than 700 million users consult Facebook from their
moible number data smartphones on a daily basis. Linkedin Ads . Recommended if a company wants to get in touch with a professional audience. In the social network of businesses par excellence, there is also the payment for 1,000 impressions (CPM). The ad format is similar to the previous options.
It can be segmented based on the sector, position, location, age, gender, name and size of the company or groups on Linkedin. In addition, this platform offers companies the possibility of publishing sponsored updates, to raise awareness about a topic or attract potential customers. Twitter Ads . The microblogging network offers the ability to post Promoted Tweets, Twitter Cards, or targeted ads. It is possible to promote an account.
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