On many occasions, we start a project by stopping to think about the phases it may have. In the Design Thinking work methodology, another process is proposed where it gives the opportunity to go back to the beginning when necessary Don't worry! We explain it to you What is Design Thinking? Design Thinking is a methodology focused on the user or Buyer Person . The objective of which is to generate solutions according to problems detected in a certain framework. What has made Design Thinking so popular is its ability to generate innovative solutions in a very short time. It is useful for entrepreneurs, small businesses or Startups, use this methodology to quickly advance and test their products or services and create a creative and innovative culture within them. What does Design Thinking focus on? As we have already said, it mainly focuses on users. A public that is increasingly demanding and has non-linear behavior, that is, generating rapid changes in its daily life as well as its needs.
Therefore, we have to focus on methodologies that are by nature iterative (that can be repeated as many times as necessary), as well as being able to acquire greater speed in the processes to reach a firm solution. Design Thinking centers on the user What are the steps of Design Thinking? We propose 5 phases for this methodology, although these could vary. The phases are as follows: Project research: Before
C Level Contact List each phase, we have to have a very clear objective to complete it. Each phase is based on a challenge that we want to explore. This research phase serves to anticipate the experience of the product, service and market. The function of this phase is the collection of information, where later we organize and analyze to identify areas of opportunity: The user's Pains and Gains . Project definition: Thanks to the information we have collected, we will be able to classify, organize and analyze each area of opportunity. We have to find solutions, opportunities and advantages.
Once this is defined, we manage to redefine the challenge. Project ideation: With the challenge defined in the previous phase, we proceed to brainstorm in order to define a better defined challenge. Project prototyping: In this phase, we filter the ideas and organize them by: value for the user, ease of implementation, impact on the business. In order to be able to land and define an idea. 5. Project validation: This part is when our project already has a better defined face and we can start testing with users. Be able to validate the idea with our target and get feedback. Once this phase is completed, we can adapt the solution and improvements, which leads us to the great advantage of this methodology: ITERATE. This advantage will help us minimize risks and be able to carry out a better process in the project, always listening to users.
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