Auto FORUM 2000

Categories Strategic communication Relevant content displayed in another way A lot of trust has been lost on the part of the new generations in the old media . A distrust that, due to continuous exposure and abundance of information, has been fueled by the development of a news “detector” of no interest on the part of readers. This aspect causes users, especially young people , to trust other types of media . Media and channels that tell reality in a different way and adapted to the times and that place more emphasis on culture and roots. These days, with the Government of Spain debating in the Cortes, the trends on social networks have made it clear that the boredom of 'business as usual, told as always' is no longer of interest. Only the anecdotal story told in a different way captures attention .

The demographic of those of us in our early twenties today has grown up in an environment characterized by two aspects: The information crisis : fueled by the loss of readers' trust in traditional publications. The liberalization BTC Users Number Data of sources : fueled by the Internet, social networks and the increase in bandwidth worldwide. There are many new media that have emerged in recent years, especially fueled by traffic from social networks, seeking to continually capture attention and curiosity . They have played with the news, and they have known how to choose which ones interest the new generations to hook us into their networks so that we cannot live without telling a friend: “ Hey, have you seen the report about the guy who sneaked into North Korea?” to record what life is like there? Tremendous… ”. And we love it.



We are fascinated by the unknown , that which no one talks about. We want to be informed all day, but not about political, economic or agricultural news told as usual. Nothing of that. What we like is a different news. News told with a protagonist, from within . Old journalism in the new way. For a decade now, the paper press has been sinking as a business . However, new media, full of freshness, have become magnets for clicks. And they have done it by creating content that no one else talks about and that magically hooks the reader. We could say that it is a true fan phenomenon , in this journalistic chaos. You won't see a news story like Vice in El País, for example. At least not in his paper newspaper. Where you can see them, or at least similar ones, is in the magazines and websites that have been added to their mastheads, whether created specifically or due to associations with other existing publications.