Auto FORUM 2000

Competitor analysis on the VKontakte social network is an important tool for successful brand or product promotion. This article will help you understand what data can be obtained from competitor analysis and how to use it in your advertising and marketing strategies. The Importance of Competitor Analysis in Social Media Analyzing competitors on VKontakte allows you not only to assess the current position of your business in the market, but also to gain valuable lessons from the experience of other players in your niche. This helps to optimize your strategies, minimize mistakes and maximize results. What data can be obtained from competitor analysis ? 1. Structure and content of communities Study how your competitors'

communities are organized and structured on VKontakte. Determine what sections and subsections they have in their groups or publics, how often they publish content, what topics are the most popular. 2. Audience engagement Assess the level of audience engagement on your competitors’ posts. This includes the number shopify website design of likes, comments, reposts, and overall reaction to the content. Find out which types of posts generate the most response and interest from your target audience. 3. Types of content used Research what types of content are present in your competitors' profiles: text posts, images, videos, animations, etc. Determine which formats are most effective in attracting attention and interaction with users. 4. Types of advertising campaigns used Research what advertising campaigns your competitors use: ad types, content, target audiences, and results. Try to identify successful practices and mistakes that can be avoided. 5. Strategies for attracting new subscribers Evaluate what strategies are used to



attract new subscribers to competitors' groups or publics. This may include promotions, contests, special offers, or other marketing activities. 6. Reacting to reviews and comments Study how your competitor interacts with user reviews and comments. Assess the speed of response, the tone of communication, and the methods for solving problems or questions that arise. 7. Audience retention rate Research how often your competitors update content and maintain audience interest. This will help you determine the optimal publishing frequency and approaches to retaining subscribers. 8. Using keywords and hashtags Analyze which keywords and hashtags are used in competitors' publications. Identify the most popular and effective tags that help increase audience reach and attract new subscribers. 9. Assessing the level of competition Assess how your audience overlaps with your competitors. Use analytics tools to compare and assess the level of competition in your market. How to use data from competitor analysis ? 1.